In this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.

What you’ll learn in this episode:

•The importance of aligning teams for a successful external launch

•Strategies for segmenting product launches into low-hanging fruit vs. moonshots

•How to create internal excitement with explainer videos and tailored content

•Tips for balancing creativity and risk in low-budget, high-impact campaigns

•Methods to measure and iterate for improved product launches over time

Amber also offers advice for marketers working with limited resources, showing how to make a big impact with scrappy, creative strategies.

Text us what you think about this episode!