When it comes to marketing the professional services one of the toughest nuts to crack is making business-critical topics interesting for your audience, in this episode of the CoffeeCast Lisa Spearman of Mercer & Hole discusses how she tackles this conundrum while she's promoting her tax and trust practice.

When it comes to marketing the professional services one of the toughest nuts to crack is making business-critical topics interesting for your audience, in this episode of the CoffeeCast Lisa Spearman of Mercer &amp; Hole discusses how she tackles this conundrum while she's promoting her tax and trust practice.

How do you make a topic that is (wrongly but traditionally) viewed as boring interesting?

The Tenandahalf CoffeeCast delivers bite sized chunks of very practical business development and marketing advice lawyers and accountants can use to win more new work and grow their practices.

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How do you make a topic that is (wrongly but traditionally) viewed as boring interesting?

How do you make a topic that is (wrongly but traditionally) viewed as boring interesting?