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In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.

What you'll learn in this episode:

• How to transform traditional B2B content into fun, engaging storytelling
• The secret behind turning a boring ebook into an award-winning murder mystery
• Why snackable content beats long-form in today’s market
• Creative ways to make your content more timely and relevant—even in "boring" industries
• Which distribution channels matter now (hint: it's not always your website)
• Why B2B marketers should rethink blog-first strategies
• The