Distract's Social Advertising Manager Steph is joined by Creative Producer Rosie and Search Advertising Executive, Sian to discuss the effectiveness of YouTube videos, how to grab people's attention with limited timeframes, making best use of the platform's bumper videos and how to chart your success with analytics. 

The group also looks at competition for ad space on social media, advertising expectations of users and the rise of SMEs using personal profiles rather than business pages to reap more engagement.