This week, Alex Pavljuk, Digital Content Strategist at the Montclair Art Museum (MAM), sits down once again with his colleague Melissa Casale, Digital Marketing Manager at MAM. Together, they explore what it takes to market a museum. From the philosophies behind social media and email campaigns to strategies for bringing visitors both to the museum for the first time and back again. It’s a candid, behind-the-scenes look at how digital storytelling helps keep a museum vibrant, visible, and connected to its community. Recorded on 08/26/2025

This week, Alex Pavljuk, Digital Content Strategist at the Montclair Art Museum (MAM), sits down once again with his colleague Melissa Casale, Digital Marketing Manager at MAM. Together, they explore what it takes to market a museum. From the philosophies behind social media and email campaigns to strategies for bringing visitors both to the museum for the first time and back again. It’s a candid, behind-the-scenes look at how digital storytelling helps keep a museum vibrant, visible, and connected to its community.Recorded on 08/26/2025

This week, Alex Pavljuk, Digital Content Strategist at the Montclair Art Museum (MAM), sits down once again with his colleague Melissa Casale, Digital Marketing Manager at MAM. Together, they explore what it takes to market a museum. From the philosophies behind social media and email campaigns to strategies for bringing visitors both to the museum for the first time and back again. It’s a candid, behind-the-scenes look at how digital storytelling helps keep a museum vibrant, visible, and connected to its community. Recorded on 08/26/2025

How do you market a museum?

No museology or art history degree required! Maybe, Actually, Museums are for me, is a podcast focused on inviting listeners who may have never been exposed to or had an interest in the arts to learn more about the culture of museums from somebody who, even while working in the industry, still sometimes wonders, "why is that not on display? or "should I know who painted that?" Join Alex Pavljuk, Digital Content Strategist of the Montclair Art Museum (MAM), as he talks with museum professionals, other museum-goers, and exhibiting artists about how to approach and feel comfortable exploring museums. Maybe, Actually, Museums are for me is a podcast by the Montclair Art Museum. Visit us at <a href="https://linktr.ee/themontclairartmuseum" target="_blank" rel="noreferrer noopener">https://linktr.ee/themontclairartmuseum</a> for more information on how to get involved, or visit MAM!

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No museology or art history degree required! Maybe, Actually, Museums are for me, is a podcast focused on inviting listeners who may have never been exposed to or had an interest in the arts to learn more about the culture of museums from somebody who, even while working in the industry, still sometimes wonders, "why is that not on display? or "should I know who painted that?"Join Alex Pavljuk, Digital Content Strategist of the Montclair Art Museum (MAM), as he talks with museum professionals, other museum-goers, and exhibiting artists about how to approach and feel comfortable exploring museums.Maybe, Actually, Museums are for me is a podcast by the Montclair Art Museum. Visit us at https://linktr.ee/themontclairartmuseum for more information on how to get involved, or visit MAM!

No museology or art history degree required!&nbsp;Maybe, Actually, Museums are for me, is a podcast focused on inviting listeners who may have never been exposed to or had an interest in the arts to learn more about the culture of museums from somebody who, even while working in the industry, still sometimes wonders, "why is that not on display? or&nbsp;"should I know who painted that?" Join Alex Pavljuk, Digital Content Strategist of the Montclair Art Museum (MAM), as he talks with museum professionals, other museum-goers, and exhibiting artists about how to approach and feel comfortable exploring museums. Maybe, Actually, Museums are for me is a podcast by the Montclair Art Museum. Visit us at <a href="https://linktr.ee/themontclairartmuseum" rel="noopener noreferrer">https://linktr.ee/themontclairartmuseum</a> for more information on how to get involved, or visit MAM!

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