In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importance of ethical storytelling, and the challenges faced by single mothers. The discussion emphasizes the need for community support, understanding the diverse experiences of motherhood, and the power of words in shaping narratives.