Quick Hits

How do you market/do business during a world crisis?


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It is appropriate to continue about your daily push for profit when there is a humanitarian crisis happening? Is it tone deaf to use the crisis as a launch point for a product? Is it self-aggrandizing (I could NOT say that word when we were recording) to promote the good stuff you're doing to "help" those in need? Does it count as "help" if you are using it for marketing?

These and many more questions came up in this conversation with Enrique Acosta Gonzalez, Tim Hawkes and Atif Agha. The summary of the conclusion we came to is, be careful and considerate when marketing during a crisis. 

What are your thoughts? How do you continue to be a connected, aware human and run a business in a time of crisis?

To connect with the panelists, please visit their LinkedIn profiles:

Tim Hawkes: https://www.linkedin.com/in/timhawkes/ 
Atif Agha: https://www.linkedin.com/in/atifagha/ 
Enrique Acosta Gonzalez: https://www.linkedin.com/in/enriqueacostagonzalez/ 
Dr Robyn Odegaard: https://www.linkedin.com/in/robynodegaard/

#QuickHits are designed to exercise your brain by letting you listen in on an unscripted conversation to get other people's thoughts on various subjects. If you would like to join a conversation or have a topic you would like to hear discussed, please message me. https://www.DrRobynOdegaard.com 

#crisisleadership  #crisiscommunication #crisiscomms #crisis #marketing

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Quick HitsBy DrRobyn