Measuring share of voice on search helps marketers who want to become more well known for specific key words or topics. Jordan Crawford and Alison Reyes join the show to share their experience measuring share of voice. In this episode, we talk about:

• why measuring share of voice is important for SEO
• how to measure share of voice and tools to help
• how to select competitors to measure against
• real-life example of measuring share of voice

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