How are you measuring success?

It’s a big question with no one perfect answer, but it is the big question that podcasters struggle with, especially after they get past the launch phase. So today, on the podcast, Mathew opens up where to look, how to read the data, and what decisions you can make from it. 

We measure growth in downloads for most podcasters, but it is a vanity metric that doesn’t give us details of where to grow, how to grow, and where we should be making changes. 

Topics:

• Podcast News: Rephonic (2:07)
• Deep Dive: Why are IAB downloads important, How do we measure a show
• Q and A: Creating trackable links for analytics

Thanks for Listening!

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