In this episode of Iconic Voicemail, Jen Szpigiel shares her unique approach to naming offers and the importance of branding in her business. Drawing from personal experiences, Jen emphasizes the significance of blending life and business to create authentic and resonant branding. She reveals how her keen attention to detail and constant awareness of her surroundings inspire the names and concepts behind her successful offers.

Key Takeaways:

• Naming Offers with Intention: Jen explains that naming offers goes beyond simply looking for catchy titles; it’s about tapping into the experiences, words, and moments that resonate deeply. She keeps a running journal of words, phrases, and inspirations gathered from everyday life—like a restaurant menu, a song lyric, or even a documentary.
• Infusing Life and Business: Jen decided early on to merge her personal and professional worlds, allowing her to be fully present and attuned to inspiration at all times. This integration fuels her creativity and helps her to capture words and ideas that truly align with her brand and mission.
• Attention to Detail in Branding: For Jen, branding isn’t just about visuals or aesthetics; it’s about crafting a complete experience. She stresses that while many entrepreneurs focus solely on results, like sales or client numbers, the real magic lies in the details of the offer—how it feels, looks, and the journey it promises to the client.