In this episode, we interview KellyGene Hays, a seasoned expert in B2B SaaS marketing with an impressive background in managing over 60 mergers and acquisitions throughout her career. Dive into the complexities and opportunities that arise in the marketing world during these transformative business phases.

What you'll learn in this episode:

• Insider Perspective on M&A: Understand the intricate role marketing teams play in mergers and acquisitions, often being among the first to be looped into upcoming changes.
• Navigating Career Uncertainties: Gain insights into how to address job security concerns and position yourself as an indispensable asset during the transition periods of mergers and acquisitions.
• Integration Strategies: Learn practical strategies for integrating marketing teams, tools, and systems while maintaining efficiency and minimizing data loss.
• Brand Cohesion: Discover effective methods for merging brand identities, thought leadership and social media profiles to present a unified front to the market.
• Future-proofing Your Role: Uncover tips on broadening your skill set and aligning closely with data to enhance your value and versatility within the evolving company structure.
• Cultural and Team Dynamics: Explore the importance of transparency, honesty, and individual team member engagement in fostering a positive, cohesive environment post-merger or acquisition.

Join us for a deep dive into the dynamic world of mergers and acquisitions from a marketing perspective, led by an expert who has lived through the whirlwind of change and emerged with valuable lessons and strategies to share.

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