In this episode, Matt, Shelby, and guest Shawna Poliziani discuss the importance of finding your niche audience and positioning your brand. They explore the role of emotion in the creative process and the value of human touch in art and design. They also touch on the limitations of AI in creating meaningful and emotionally evocative work. The conversation highlights the importance of collaboration, trust in one's own taste, and the need for artists to prioritize their art over social media content creation.