It's the third, and final part, of our IP Strategy series. Dom and Bruno wrap up their discussion by stressing the importance of capturing the value of know-how and other IP assets, such as branding and customer lists when preparing for an exit strategy. They provide examples of how different types of IP can be valuable in different sectors, emphasising the need for trade secrets and confidentiality.

Timestamps

The Importance of Know-How [00:00:28] 

Dom explains the importance of know-how in an IP strategy and how it is the foundation of a company's value.

Confidential Know-How, Trade Secrets, and Patents [00:01:25] 

Dom discusses the three scenarios of how to treat confidential know-how, trade secrets, and patents, and how a piece of technology could be all three in its lifetime.

Other IP Assets [00:07:06] 

Bruno and Dom discuss the value of other IP assets such as branding, customer lists, methodologies, and how different types of IP can be valuable in different sectors.

Dom Icely is Co-founder of Impact IP, the Innovation Intellectual property law practice, and Bruno Reynolds is a Managing Consultant at Oxentia.

Contact us with any questions at [email protected]

Episode transcript

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