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In this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy.

What you'll learn in this episode:

• Why saying “yes, but” may be the most important leadership tool in content marketing
• How to prioritize projects that actually drive revenue without losing creative soul
• How AwardCo grew its content team from 3 to 18 without losing agility
• Tactics for bringing leadership on board through solution-first communication
• How Bronson blends low-tech tools like sticky notes with AI to unlock daily creativity
• The practical balance between process and spontaneity in the creative cycle
• How tools like ChatGPT and Masset helped Bronson’s team scale while staying human