Show Description

On this episode, Paul provides three tips for when a customer wants less than your best solution.

Why is the customer considering a different option?

Remind the customer of the value of your premium solution.

A different product means different competitors. "Conduct an apples-to-apples comparison with your new competitors."

Don't forget your company and yourself.

"If you offer a better solution, you don't need to be the cheapest."

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Thanks to our production team at The Creative Impostor Studios!

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