On this episode, Paul shares ideas on selling your solution even to those customers who are experiencing tough times.

Show Notes 

Use empathy as your internal monitor when selling to customers who are struggling.

“Find new ways to support that customer.” Make the customer aware of your value-added services.

“Rigid policy does not serve you well when customers are facing tough times.” Flexibility is key.

Longevity and experience give a struggling customer peace of mind.

 

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