How do you sell value instead of just price? In this episode of The Slow Pitch Podcast, host Rob Jager and guest Jessica Renard of NuSource reveal how to shift from transactional to transformational selling. Learn proven sales strategies to compete on value—not discounts—by uncovering customer pain points, using DISC personality insights, and building stronger, longer-lasting client relationships. Perfect for sales professionals and business owners who want to grow profits without lowering prices.