The clearer you are on who you are as a brand and who you serve the easier every single decision you will ever go on to make will be in your business from the coffee you serve to who you hire and where you take your business next. It also allows you to communicate your message to the world in such a way that you attract your ideal client over and over again and fill your team with tremendous growth and happiness. Listen in to some questions you really need to ask yourself to start getting some clarity.