Dave Schwartz (EMES in Life Safety) & Scott Zuniga (Security Sales Consulting) chat about how newer alarm businesses can and should stand out from the competition, how "we provide great customer service" isn't a real thing and whether you can really scale when your whole business is subcontracting for a larger brand.

For more info on EMES in Life Safety: http://emesinlifesafety.com/ 

For more info on Security Sales Consulting: https://www.securitysalesconsulting.com/