During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools. 

Here’s just a sample of what you’ll learn in this episode.  

1. Use Google Trends to Validate People Looking for an idea. 
2. Track cost for lead generated, conversion rate, and whether or not people shared using KickoffLabs. 
3. You can do influencer marketing without paying for influencer marketing. Engage communities where your customers hang out.
4. Optimize your campaigns by testing fewer, but more meaningful changes to ads and landing pages. 
5. Take a pro-active approach to email (at least once per week) to keep your list engaged as you build your product. 
6. 7% conversion rate from the initial list. Made back the $350 worth of chocolate in the first month. 
7. A website that converts is more important than something that’s pretty. :)