In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud. 

What you'll learn in this episode:

• How to pick channels based on who you want to reach 
• Why “share of voice” changes your media strategy 
• How to think about competitors before you spend a dollar 
• What to measure at the top vs bottom of the funnel 
• How to use pre post studies and A B test markets 
• When it makes sense to lean on agencies and third party mix modeling

Text us what you think about this episode!