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In this episode we interview Ritvij Gautam, Head of Growth at Glencoco.

Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.

What you’ll learn in this episode:

• Why authenticity matters more than ever in AI-written content
• How to start your article with emotional impact and work backward
• The exact prompts and workflows Rit uses with ChatGPT
• The value of training AI on your personal tone and style
• Why modular writing beats monolithic content generation
• How human intuition must remain in the AI loop
• Why good SEO is a byproduct—not the goal—of great content
• The difference between hollow AI output and refined, high-impact messaging