David Stark Collective

How do your Customers Use your Product (And What to Learn From it)


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Did you know that Coca-Cola was originally invented as a cure for morphine addiction. And Play Doh was invented to clean wallpaper? In this episode, Dave and Justin discuss the unintended uses of your products and services and how your organization can benefit if it listens better to customer needs.
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David Stark CollectiveBy David Stark/Justin Royer