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How doctors on social media impact a hospital's reputation - A conversation with Lee Aase of the Mayo Clinic


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Today's guest: Lee Aase | Communications Director, Social and Digital Innovation at Mayo Clinic

Host Greg Matthews and the Mayo Clinic's Lee Aase talk about the findings of a recent study correlating physicians online activity with the US News & World Report's Best Hospital Rankings - and why the Mayo Clinic has been training it's clinicians and staff to use social media safely and effectively for more than 10 years.

Important Links:

Mayo Clinic Social Media Network: https://socialmedia.mayoclinic.org/

Lee's Linkedin: https://www.linkedin.com/in/leeaase/

Lee's Twitter: https://twitter.com/leeaase

W2O's report on drivers of hospital reputation in the US News & World Report Best Hospital Rankings - the 2018 Social Oncology Report: https://www.w2ogroup.com/the-social-oncology-report-2018/

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