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Answer:  when we host a podcast we have 1 on 1 interviews and questioning where we derive empathetic direct consumer insight if we are speaking with our sector or target audience deriving qualitative data to execute against our quantitative data! But at the same time we are optimizing ourself through removal of ego and being empirical in our research distancing ourself from our subjective fictional self!

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www.wiermanmedia.com

Remember we share our perspective we never perceive to be right or you wrong ego is right and wrong we aim to make our biggest liability our biggest strength by leveraging the only tool possible that makes ambiguities/inexactness an asset and that tool is creative story telling!

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