In this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environmental health and safety industry. Chris shares his passion for creating impactful marketing strategies and dives into the evolving world of account-based marketing (ABM).

What you'll learn in this episode:

• Why ABM is more than just lead generation
• How to measure success in ABM campaigns using key KPIs
• The role of content in supporting different deal stages
• Effective use of intent data to prioritize opportunities
• Personalization trends and where to draw the line

Chris also explains how businesses can stay top-of-mind by leveraging strategic content and intent signals. Don't miss this insightful conversation packed with practical ABM strategies.

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