QUESTION:
How does Citation Labs ensure the links we build remain valuable over time?

ANSWER:
Google exists to help get people the best information in the fastest possible way. The way they do this is by finding and sharing the most relevant, comprehensive answers to questions based on real experience and data.

Over the years, search has evolved. But this core tenant remains the same.

Knowing this, Citation Labs creates contextually relevant, expert content with publishers that showcase your brand and solution. By earning links this way, we future-proof our links against algorithm updates and evolving ranking factors.

Citation Labs retention rates for links are, 94% after 12 months, and at least 85% after 24 months.

Find and listen to other great Citation Labs Podcast episodes.