Most B2B teams treat content as a marketing tool, but its real job is to guide trust through every stage of the buyer’s journey.

In this episode of Straight to Voicemail, Rachel Downey talks with Adam Sockel, Senior Content Marketing Lead at Orum. With 17 years in the field, Adam shares how content builds awareness, educates prospects, and strengthens customer relationships long after the deal closes.

You’ll learn:

• How to use content to build trust from awareness to renewal
• Why data-driven storytelling gives your brand credibility
• How post-sale content deepens relationships and drives retention

Jump into the conversation:
(00:00) Why we wanted to hear from Adam
(00:10) Why emotional connection drives every buying decision
(00:31) Meet Adam Sockel from Orum
(01:00) How content builds awareness and trust
(01:41) Moving from awareness to education
(02:00) Using data to differentiate your brand
(02:41) How content supports the customer after the sale
(03:20) Building long-term trust through continuous education
(03:45) Closing thoughts from Adam Sockel

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.