One tactic that I’ve seen some podcasters use lately is creating an audio trailer to promote their podcast. This gives platforms like Apple Podcasts and Google Play a great incentive to promote your show.

It also gives your audience a sneak peek on what to expect with your podcast.

Before they even download a single episode, they get to hear your voice, listen to your introduction, hear a few snippets from a few high-profile episodes, and decide if they’re interested.

It’s like giving your podcast a test drive of sorts without making the commitment just yet.

I recommend making your audio trailer a minute or shorter in length. This is plenty of time to introduce your podcast name, share about who it’s for, include a few short audio bites, and give a call to action, like “Subscribe to the Copy & Content Podcast wherever you find your other favorite podcasts, and we’ll catch you next time on Copy & Content.”

See how that works? It’s an incredible marketing tool that you can use over and over again when connecting with new prospects and audiences.

Give it a try and when your new audio trailer is ready, share it through social media and tag me @keynotecontent so I can give it a listen. You never know, you might find me as one of your newest listeners because of your podcast trailer!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”