In a rapidly evolving market landscape where the consumer is king – or queen – where high streets are virtual, goods can be printed, and consumer satisfaction is measured in number of retweets, is your demand planning function ready for the task? In this podcast, Jörg Junghanns, Mike Meech and Nilesh Patel discuss how intelligent automation, standardization and optimization of demand planning processes reinforce speed-to-market from product inception to commercialization.