Yesterday I shared about simplifying your business to scale into the future.

For many coaches, it’s feast-or-famine with how unpredictable your business is.

The reason it’s unpredictable is because your message and your methods are unpredictable.

Focus will bring stability to your coaching business when you focus on the concept of one.

What is the one target Market, your niche Market, who you want to serve?

For your target Market, what is the one core problem you want to solve for them?

For the problem you want to solve, what is the one solution you have that is proven to solve that problem?

And, when you know what your solution is, what is the one product or service you want to offer as the solution to solve that one problem?

And, finally, what is the one desired outcome you want to present to your one target Market based on your solution working for them?

One Market for one problem with one solution packaged into one offer that provides that solution for one desired outcome.

By focusing on the power of one, you eliminate the rest of the noise around your business and will attract in the target Market you want to serve.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”