How does it all fit? In this episode 11 of Build Your Army, we are not building our army against people, we are building it against your alarm clock, your 9:00 to 5:00 corporate gig that you hate, or your time trading business that you feel stuck in or dislike. And we are creating automated income stacks. Stacks of high society here.

What am I talking about when I say it all fits? In the last few episodes, I've been discussing WordPress and email service providers and membership areas, digital content courses, and you might be thinking, "What the heck is this guy talking about? How does this all fit in? How does it all connect. How does it all communicate?" In this podcast, I'm going to address some of those concerns.

If you start with WordPress, all the other services are programmed to work with it. You don't have to worry about how they all fit. The company has gone ahead and programmed that for you. All you have to do, for the most part, is install what they call a plug-in. It's just like adding extra performance to your car. And it connects to the service that the plug-in was created for.

For example, email service provider Drip. When a user comes to your website, the reason it is important to build an email database of potential buyers is because the chances that they will buy today when they first land on your website, is next to nothing, but you wanna capture that potential customer because they might not buy today, they might buy six days from now, they might buy six weeks from now, they might buy six months from now, they might buy six years from now. But the key is you always have them available to provide an offer for them.

But how does that work? A user goes to your website, looks at your offers created with either WordPress pages or a sales funnel service like ClickFunnels, and if they choose not to buy yet, but they do wish to exchange their email address for a little bit of value that you've created via what they call a lead magnet or a cookie or a ethical bribe. There's tons of ways to name this in a fancy way of saying, giveaway in exchange for their email address. Something that entices them enough to provide their email address, and this is important because now you're able to sell them and provide offers to them as long as they don't unsubscribe to your email list.

If we're looking at the email service provider, you would install that plug-in created by the email service provider into WordPress, and they would communicate.

It's normally a pop-up or a little box that somebody fills out. That program behind the scenes is created by the email service provider. You don't have to know how it all fits you just have to know how to connect the two. And that's done with a plugin provided by the service provider. This is the case for your credit card processing company. I use Stripe. Inside Stripe there is a plugin that you can install into WordPress to make those talk.

ClickFunnels is a company that can create a sales funnel for you which manages your user's experience when they're looking at your offers and the next web pages that they visit based on how they click, and inside that is also a member area that ClickFunnels provides for you to house your paid content. You would create the content just like you would your regular content, only that content is the premium content that's behind a pay-wall.

ClickFunnels can provide that for you. Or if you don't wanna pay the monthly membership of ClickFunnels, you can purchase a plugin called WishList Member, which protects your content behind a pay-wall as well and you set the options on what content is available and what content is not available based on what the user clicks on and what the user pays to access.

If you know how to use WordPress, you will know how to use this because the pages are created the same.