Content Amplified

How Does Reception Marketing Work?


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In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet.


What you’ll learn in this episode:

  • The evolution from permission marketing to reception marketing.
  • How to tailor your content to what consumers are already looking for.
  • Strategies for optimizing owned assets to maximize their value.
  • The importance of building relationships with consumers before they are ready to buy.


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Content AmplifiedBy Masset - Content Amplified