With 12½ trillion hours spent online last year, and new records for social media use, the data available to businesses about consumer behaviour is growing. 

 

Following a new Digital 2022 Global Overview Report, there is plenty for business leaders and marketing experts to digest and consider when updating their marketing strategy in line with business objectives. 

 

The report is extensive, although it makes for interesting and recommended reading for CEOs and business leaders, giving you an insight into the behaviour of your customers to maximise opportunities. Here, we have pulled out some of our observations to help you plan for the upcoming financial year.