The Balance In Bloom Podcast

How Does This Beauty Founder Balance It All While Disrupting the Industry?


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In this episode of Balance in Bloom, we sit down with Shirley Ibe, the powerhouse founder of MadeUp Beauty, a brand redefining inclusive beauty standards. As a full-time healthcare manager, wife, and mother, Shirley shares how she juggles her many roles while staying true to her mission of celebrating authentic beauty & creating inclusive products. We dive into the real talk about the state of the beauty industry, the pressure of unrealistic social media standards, and why she's unapologetically against filters. Shirley's passion for helping people embrace themselves as they are is a refreshing reminder that beauty is more than just what we see online. Tune in for an honest, inspiring, and eye-opening conversation!

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The Balance In Bloom PodcastBy Merisa Gomez