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Patient Attraction Episode 1223

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox.

– In 2017, I became concerned over some macroeconomic trends that had the potential to strongly impact dental practices.

– I wrote The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege to help dentists cope with those trends.

– And it served as a warning that what goes up must come down.

– At this point, it looks like economic expansion is going to continue.

– The economic recovery has turned into an economic boom, but history is a harsh teacher.

– There will be a downturn, so it only makes sense to maximize your profits and put your practice on a sustainable footing while things are good.

– Competing in the same way that the other dental practices in your area, or the specialty practices, compete is not how you make your practice sustainable.

– If you’re spending 5 thousand a month on marketing right now, what will you have to spend when 2, or 5, or 10 other local practices open their doors?

– Long-term sustainability in good times and bad requires a different approach.

– Rise UP! The Keys to Ultimate Dental Practice Success will tell you how to move to the higher ground in your market and keep control of it.

– Because as dentists discovered during the Great Recession, you don’t want to be on the lower ground when the economic flood comes.

– When you own the higher ground, you’ve got a huge number of competitive advantages.

– One of the greatest advantages is that your dependence on dental insurance is reduced.

– Another is that the patients you get will be far more accepting of your case solutions.

– That’s a godsend for dentists who are tired of selling.

– The patients you get on the higher ground tend to be fiercely loyal, which means you won’t have to spend as much on marketing.

– Rise UP! will show you how to move to the higher ground, plant your flag there, patrol your territory, and gather intelligence to keep you firmly in control.

– And I’m practically giving the book away for just a couple of bucks shipping and handling.

– I’ve said this many times before on the podcast, but I want all dentists to be successful – whether they work with SmartBox or not.

– Either way, you can’t lose when you order Rise UP!

– You’ll know how to implement this strategy yourself.

– Or you’ll decide that you’d rather focus on doing the dentistry and let SmartBox take care of getting you a steady stream of new patients.

– Here’s how you can get your copy for a lousy 2 bucks.

– Visit ultimatedentalpracticesuccess.com.

– We’ve made it easy to order, and we’ll ship your copy promptly.

– So, seriously, what do you have to lose?

– 2 bucks and some reading time, against the keys to ultimate dental practice success.

– But if you want to position your practice on the higher ground without having to do the work, here’s your other option.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry.

– Join me for our next podcast.

– Until then, keep moving forward.