In this episode, we dive into how WhatsApp, one of the world’s most popular messaging apps, remains free for users while still generating revenue for its parent company, Meta (formerly Facebook). We explore WhatsApp's history, the strategies Meta uses to monetise the platform, and what the future holds for its revenue growth. Tune in for an insightful breakdown of how this global messaging giant stays profitable.

Read the full blog post here: https://heavyweightdigital.co.uk/how-does-whatsapp-make-money