Episode 28 of Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands. Lucas and Luna break down Dollar General's surprising dominance in rural retail. With over 20,000 stores across the US, Dollar General has quietly become one of the biggest retailers by store count. But how do they make money selling $1 items in towns of 2,000 people? This episode dives into their real estate strategy, supply chain efficiency, and the controversial economics of dollar stores in food deserts. Lucas explains the 'fill-in trip' model, why they don't need e-commerce, and how they're now testing fresh produce. Luna questions whether their growth is a lifeline or a drain on local communities. Specific data points include store per capita density, average ticket size, and the margin math on a $1 bag of chips.

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