Business Built Right

How DOMS Won India’s Pencil War?


Listen Later

How a simple triangular pencil from a small Gujarat town disrupted India's ₹4,000+ crore stationery market and built a ₹15,000+ crore empire. Discover timeless business strategy lessons from DOMS that beat giants like Natraj & Apsara.

...more
View all episodesView all episodes
Download on the App Store

Business Built RightBy Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]