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How a simple triangular pencil from a small Gujarat town disrupted India's ₹4,000+ crore stationery market and built a ₹15,000+ crore empire. Discover timeless business strategy lessons from DOMS that beat giants like Natraj & Apsara.
By Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]How a simple triangular pencil from a small Gujarat town disrupted India's ₹4,000+ crore stationery market and built a ₹15,000+ crore empire. Discover timeless business strategy lessons from DOMS that beat giants like Natraj & Apsara.