91. How Donald Trump Uses His Massive Ego To Manipulate The Masses

Yo whatup! Lately I’ve been reading a biography on the best copywriter of our era (and one of my mentors), Dan Kennedy. So there’s this funny part in his book where Donald Trump recommends Dan read the ‘The Productive Narcissist’. I heard Trump doesn’t read anything at all... And apparently he won’t listen to anything that doesn’t have his name in it lol. But this book actually explains a lot about Trump… and his insane level of narcissism (as well as his success). The book is written by a psychoanalyst who won a Harvard Business Review award for his research on narcissism, Michael Maccoby.   And it shows that narcissism is a key trait with the world’s most successful leaders because being a narcissist allows you to deeply believe in your own vision and view of the world. Steve Jobs… Oprah… Bill Gates… Jack Welch... All of them believed that they could accomplish what no one else could. Now I’m not trying to say you should become closed-minded and think that you’re right about everything and that the world should be the way you think it is… That would be ignorant. But if you truly believe that you can change the world, or that your idea, product or service can... then maybe you have a hidden potential inside that’s going to waste because you’re not using this principle effectively! We’re living in the era of the Personal Brand, where anyone with a voice, expertise and the right marketing knowledge can influence others. [http://bit.ly/wadealterswebinar] And like the old pickup principle I taught back in the day… “The person with the strongest frame, wins” So if you want to impact the world through the vision of how you believe we can evolve… Check out this week’s podcast where you’ll learn: The narcissistic mindset shift to get what you want, and how to know if you have the quality traits that makes you a narcissist. The unapologetic attitude you need to block out the haters and doubters to manifest the life you want. How to selfishly live in alignment with your values rather than worrying about what other people think so you can and impact others through your vision / idea / product. And as always… Enjoy! - Wade