Sign up to save your podcasts
Or
Share How Doublemint Gum goes viral using China’s "Weird Al" Yankovic
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Doublemint Gum goes viral using China’s "Weird Al" Yankovic
Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By adgogo.coVincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast.com/privacy for more information.