Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news.  Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…  Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie How “Normal” Businesses Can Grow Using YouTube 

How Duolingo Used TikTok to Increase Revenue 44% YoY

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.  This is not a drill This is the change to Google that we have been talking about (and warning about) for over a year now.  Today we’re going to talk through each change, how it works and what you need to do to prepare. Watch the video instead: https://exposure.ninja/google-io-2024   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/317/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

Google's AI Overviews Will Change SEO Forever

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about:  Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o  Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-17/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-17 You May Also Enjoy… The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/

What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about:  Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)  Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-16/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-16 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about:  Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta)  Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

The Reason Your PPC Isn't Working | ft. Rebecca Pilkington

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.  Watch the video instead: https://exposure.ninja/ai-content   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/316/ You May Also Enjoy…   How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/

How Duolingo Used TikTok to Increase Revenue 44% YoY

Download our free app to listen on your phone