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Most of the e-commerce industry has written UGC off in 2026. Here’s why you shouldn’t.

In this episode, StreetTalk founder Josh Suggs breaks down the one content format outperforming everything else in e-commerce ad accounts: street interviews. He shares where it fits in your media mix at every budget level, why the brands trying to do this in-house keep failing, and his formula that converts customers in just 40 seconds.

If you're running paid ads in 2026 and haven't tested this yet, you're leaving revenue on the table.

Topics discussed:

00:00 - Introduction

01:17 - StreetTalk’s origin story

07:53 - How they scaled so fast

17:41 - The early hustle

21:21 - Leveraging your way to success

27:09 - The business move that failed

33:02 - How Expo West changed the business

34:16 - The street interview formula

38:12 - Why street interviews convert so well

39:55 - Making money as a StreetTalker

42:18 - Why street interviews belong in your ad account

43:29 - How to allocate a $5–$10K content budget

47:42 - Why brands struggle to replicate this in-house

50:28 - Street interview concepts for real products

59:45 - Creating a show around your brand

Learn more about our sponsors:

https://www.attentive.com/

https://fuego.io/

https://www.socialsnowball.io/

https://redo.com/

🔗 CONNECT WITH JOSH SUGGS:

https://www.streettalk.com/

https://x.com/joshsuggss

https://www.instagram.com/joshsuggss/

https://www.instagram.com/streettalk/

🔗 CONNECT WITH JOHN:

https://www.linkedin.com/in/john-coyle-1bb231120/

https://www.tiktok.com/@johnjhcoyle

🔗 CONNECT WITH BART :

https://szaniewski.com/

https://www.instagram.com/theszef/

https://www.linkedin.com/in/bart-szaniewski-374b1141/