The landscape of product discovery is shifting as AI tools like ChatGPT become a bigger part of how people find and buy online. On Performance SEO Unpacked, host Ruchi Pardal shines a light on how these AI systems are now suggesting products directly, impacting what shoppers see and buy. Instead of relying only on traditional SEO, e-commerce businesses need to focus on structured data, conversational content, and keeping up with AI-driven changes. Ruchi’s straightforward advice is all about making sure your product information and content are ready for this new era, so your brand stays visible and relevant in AI-powered recommendations.

📌 What We Cover

• The role of AI tools like ChatGPT in shaping how people find products online
• How AI is starting to suggest specific products based on content quality and relevance
• The shift away from traditional SEO to AI-influenced product discovery
• Why structured data and schema markup are more important than ever for e-commerce
• Creating high quality, conversational, and accurate product content
• Answering actual customer questions within your content for better discoverability
• Staying proactive by keeping content fresh and monitoring changes in AI algorithms
• The importance of brand mentions and adapting your SEO approach for AI-driven platforms

🔗 Resources Mentioned

• ResultFirst: Visit for more SEO tips and strategies. (resultfirst.com)
• Connect with Ruchi Pardal on LinkedIn for a conversation about SEO

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