Mike Boyarski, chief marketing officer at DeepL, chats with Venrock partner Ethan Batraski about the role marketing plays at an early stage company. A marketing veteran with more than 20 years of experience at companies such as Fivetran and SingleStore, Boyarski shares best practices for building a marketing foundation, engaging your community, and when early stage startups should hire their first marketer. 

 

[00:02:06] Rapid fire questions

[00:05:12] The role of marketing in an engineering-dominated company

[00:06:39] How to handle marketing before your first marketing hire

[00:09:23] Engaging developers in the marketing process

[00:17:05] When should a company hire its first marketer? 

[00:23:05] Metrics for marketing teams to consider

 

Full transcript: https://bit.ly/41QtR0R 

 

Follow Ethan: https://twitter.com/ethanjb 

Follow Ganesh: https://twitter.com/gan3sh