In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too.

In this episode, we've discussed:

• Pop's SEO strategy & Content
• Paid Marketing
• How using his own app helped to convert more?
• Should there be more friction on the landing page?
• How to think different?

Max admires:

• Ferdinand Goetzen as a Growth Marketer
• Hates asking folks who push unsubscribe to re-subscribe (more in the podcast)
• Loved Indistractable by Nir Eyal