How eBay Did What Amazon Couldn'tNearly Bankrupt To $40B

eBay is one of the og ecommerce companies having been founded way back in 1995 around the same time as Amazon. Despite this, eBay has always lived in Amazon’s shadow, earning just a fraction of the gross transaction value and revenue. For the longest time, eBay was trying to break out of this position through acquisitions and bold product moves, but their efforts only pushed away their core users: the 2nd hand peer to peer marketplace. This was the biggest factor holding them back. While Amazon was able to sell tens of thousands per SKU, eBay was stuck facilitating one of used transactions. EBay eventually realized that this was actually their biggest advantage as this was an arena in which Amazon could never truly compete. So, eBay decided to double down on the 2nd hand market, and this small change in focus has completely changed the trajectory of the company and stock for the better. This video tells the story of how eBay spent years trying to fight Amazon head on until finally realizing their true strength.

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Timestamps:
0:00Fork In The Road
1:10Going Astray
9:10Pulling Back
12:46Winning Big

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