Ecommerce Marketing School

How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3]


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On top of they're navigating a global pandemic, Chris shares:

  • The factors that have contributed to their insane growth.
  • His playbook for starting a new ecommerce business.
  • Why they’ve never spent more than $1k on an ad.
  • Tips for capturing 1,000 new emails every day. 

Show Notes & Links:

  • [3:43] How their strategy has shifted over time.
  • [5:10] What they’ve been seeing in terms of ad costs.
  • [5:50] How their messaging has changed because of COVID-19.
  • [8:06] How they’ve been handling discounts right now.
  • [10:54] How to think about selling on Amazon.
  • [11:41] The tools new ecommerce stores should set up.
  • [13:41] Creating your first offer.
  • [16:00] How to get user generated content (UGC).
  • [18:50] What their email flows look like.
  • [26:36] How they handle outreach to influencers.
  • [33:41] How they manage shipping & fulfillment.
  • [46:40] How they drive repeat business.
  • [41:43] What he’s seen work best in terms of capturing emails from site visitors.
  • [47:26] The tasks you should delegate to virtual assistants.
  • CROSSNET
  • CROSSNET Q&A
  • What Chris uses to find freelancers
  • Chris’ recommendation for an affordable shipping platform
  • What they use for a referral program
  • Chris Meade on Twitter
  • Dave Gerhardt on Twitter
  • The Ecommerce Marketing Show Home
...more
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