Does your eCommerce company know how to use LinkedIn for marketing effectively? Listen to Goldie Chan, the Oprah of LinkedIn and one of the top 5 leaders when it comes to LinkedIn video.

Key takeaways include how eCommerce brands can use LinkedIn for branding, why conversion on LinkedIn differs from any other channel, which you should build first - your personal brand or your brand page, how to get employees to engage with company content, and the most common mistakes eCommerce brands make on LinkedIn.