In this episode, we sit down with Ed Cherry, two-time #1 Coastal agent and partner of the Palm Beach office. Ed shares his journey from Coolangatta kid → Billabong marketing intern → Big Brother intruder → one of the most influential marketers in Gold Coast real estate.

We cover:

• How a chance meeting with Sophie Carter pulled him into real estate
• Why referrals and relationships built his entire career
• The Palms campaign that changed everything
• Ed’s creative approach to videos, storytelling, and high-impact campaigns
• Why he rarely talks on camera — and lets the property do the talking
• The truth about running an office while staying a top performer
• How community, consistency, and showing up built the Palm Beach powerhouse

Follow us:

Instagram: athertondane

Instagram: edcherry_realestate