THE REAL DEAL

How Ed Cherry Built a Brand on Creativity, Consistency & Community


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In this episode, we sit down with Ed Cherry, two-time #1 Coastal agent and partner of the Palm Beach office. Ed shares his journey from Coolangatta kid → Billabong marketing intern → Big Brother intruder → one of the most influential marketers in Gold Coast real estate.


We cover:

  • How a chance meeting with Sophie Carter pulled him into real estate
  • Why referrals and relationships built his entire career
  • The Palms campaign that changed everything
  • Ed’s creative approach to videos, storytelling, and high-impact campaigns
  • Why he rarely talks on camera — and lets the property do the talking
  • The truth about running an office while staying a top performer
  • How community, consistency, and showing up built the Palm Beach powerhouse


Follow us:

Instagram: athertondane

Instagram: edcherry_realestate

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THE REAL DEALBy Dane Atherton and Rob Forde